Pronobesh Banerjee, Ph.D.

Assistant Professor of Marketing
Rydal Executive Plaza, 312, 267-633-3318

Educational Background

Ph.D., Marketing, University of Kansas

PGDBM, Indian Institute of Social Welfare and Business Management, India

B.Sc. (Chemistry), University of Jadavpur, India

Research interests

My research focuses on judgment and decision making biases and explores areas related to both consumer psychology and marketing strategy.

Teaching interests and courses taught

Interests: Consumer Behavior, International Marketing, Principles of Marketing, Marketing Strategy, Integrated Marketing Communications, Services Marketing, Marketing Research and Retailing Management.

Courses taught: Principles of Marketing, Marketing Strategy, Principles of Retailing and Consumer Behavior (average 4.3/5).

Teaching Experience: Seven years.

Selected Publications

Banerjee, Pronobesh, Promothesh Chatterjee and Jayati Sinha, (2012) “Is it Light or Dark? Recalling Moral Behavior Changes Perception of Brightness,” Psychological Science, XX(X), 1-3.

Selected Awards, Grants, Patents, Other Honors

AMA-Sheth Doctoral Consortium Fellow, 2010.

School of Business Center for International Business Research Grant 2010 ($10,000).

School of Business Dissertation Fellowship, 2010.

Nominated for the Outstanding Graduate Teaching Assistant Award, 2008-09 (this is an award at the university level).

Dean’s List, University of Kansas, School of Business, 2007-08, 08-09, 09-10.

University of Kansas, School of Business Fellowship, 2006.